Advertising and commercial content

Our publications carry advertising. A reader should never be in doubt about whether they are reading journalism or something an advertiser has paid for.

Labelling

Commercial content is clearly marked as advertising or sponsored content, next to the content itself, so the label is seen before the content is read. It is kept apart from editorial content, and the advertiser is named.

Who writes it

Our editorial desks do not write advertising. Text, pictures and video in an advertisement come from the advertiser.

No influence over journalism

An advertiser has no influence over what we cover or how we cover it. Advertisers do not see articles before publication and cannot have an article changed or removed. Editorial coverage cannot be bought. Anyone who buys an advertisement gets an advertisement.

Complaints about an advertisement

Write to the publication's editorial address and tell us what the advertisement showed and where you saw it.